Bad Box Packaging Impact Over Your Brand Reputation
A bad box packaging not
only emotionally disturbs the customer but also, de-rank your brand making its
bad reputation in the market. You can easily understand the importance of
custom cosmetic box packaging for your beauty brand. A common symptom of your bad
packaging is the damaged product delivery to your customer.
What do a customer
want? A damaged beauty product after an anxious wait! No, not all it will
highly leave a bad impression of your brand.
Your brand need to focus on
the high quality box packaging to avoid any bad experience of brand’s defame in
the global market.
The Power Of A Great Unboxing Experience For Your Brand Reputation
Of course the first thing that your customer observes is the
custom box packaging. Getting the orders at their door step makes them feel
happy but the more exciting thing is unboxing experience. What if they get the
product in a damaged condition or the pea size product in an XL size packaging
box. Both will be really annoying experience leaving a bad impression on the customer.
So, your brand needs to focus on the high end technology
along with considering the packaging needs of customers.
Bad Box Packaging Can De-Rank Your Beauty Brand.
Yes, you read right! If a good quality custom boxes can out rank your
brand in the market, it can also re-rank your beauty brand just because of bad
packaging experience. A visual appearance is the first impression of your
brand’s excellence on the customers. You do not need to neglect this
significant factor while designing your custom box packaging. It is highly
important for your brand to maintain its standard through its quality custom
box packaging.
Size Of The Packaging
It has been observed that most of the online sale rates
decreases because of sending the products in the wrong box size. Nobody likes
to get the tiny object in the large size boxes or the vice versa. You need to
focus on the size of the packaging according to the product need. Mostly brands
get ranked in the market but get their maximum 60% parcels back during their
online sale. As most of the time the product gets damaged due to inappropriate
packaging. So, who want to bear loss in the business? go and select the best
custom size packaging for your brand.
Shipping Process
Here shipping process means to get the product pack at your
warehouse in case product got damage on the way to customer’s address. If your
product is wrapped in a single shipping paper with a bad quality custom boxes,
your product is likely to get damage easily letting your brand bear the loss
with an only option of refund money or replacing the product.
Your custom box packaging could bear the external environment
conditions, resistant to the moisture and humidity.
How To Reduce Product Damage And Retain Your Brand’s Image?
If you are struggling with the less sales rate, you are advised to
look on your packaging options. What your quality packaging can do for your
brand is never achievable by any other thing. Here are some pro techniques to
reduce the product damage and retain the brand’s image.
Designing Packaging From Reusable Waste
Designing packaging from the reusable waste can increase your
brand’s worth ensuring the higher sales rate. The custom packaging designed
from reusable wastes are durable and strong enough to protect and withstand
every kind of external condition. So, it is better to go for a recycled waste
to manufacture sturdy packaging.
The Costly Hassle Of Customer Returns
Your packaging must be strong
enough and reliable that your customers won’t need new packaging to send your
product back. This saves the customers from the costly hassle of return.
Firstly, observing the exact need of your packaging box, you can select the
durable and sturdy material packaging for multiple uses. In case, customer
sends parcel back, he must have an option to send it back to you in your own
packaging rather than finding a new one to wrap up. This causes annoying
experience from your brand making your brand defame in the community.
Avoid Over Packaging
Sometimes brands go with over packaging of the product to
deliver it safely to customer’s address. But, when it comes to custom box
packaging remember; less is more. So, there is no need of extra stuffing in the
box. Try to switch from plastic bags to paper ones or bulk containers. Also you
should avoid packing individually wrapped products in multiple layers of
plastic. These simple eco-friendly packaging boxes can be enough to deliver the
product safely. Avoiding over packaging can ensure a good impression of our
brand like you really care for your customers.
Consider Eco-Friendly Packaging Solutions
These days’ people have become well aware about the
packaging hazards to the environment. They are agreed on paying more for the
sustainable eco-friendly packaging to contribute their part in making the
environment clean and safe. Using the sturdy material which can resist any
external and internal harm while going green to protect environment. In the
long term the transition of simple packaging to the eco-friendly packaging
satisfies the customer along with maintaining the environment preventing the
landfills with useless harmful wastes.
Bad box packaging leaves a bad impression of the brand in
the market resulting in the less sales rate. As quality custom box packaging
can grow your business at an exponential rate, bad packaging can lead it down
to ground. Who want such a big loss in the business? getting the quality custom
packaging at an affordable rate is the best way to avoid such bad experience.
Never compromise on the material of the packaging to ensure the safe delivery
of the product without much problems. As delicate items need special care you
can add custom inserts to protect it in a better way rather than adding useless
stuffing and placing the small in it.
Think twice, before getting
custom box packaging as it makes the brand shines like sun.
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